Biosimilars lining up to compete with Herceptin – opportunity knocks

Mortal outcomes when opportunity knocks.

Opportunity Knocks: An Economic Analysis of Television Advertisements

Certain aspects of advertising–especially on television–are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in advertisements seem “psychological” in nature, as opposed to “informative.” To understand the economic rationale for this phenomenon, we develop a theory of endogenous preferences in which information about...

Opportunity Knocks: A System to Provide Cognitive Assistance with Transportation Services

We present an automated transportation routing system, called “Opportunity Knocks,” whose goal is to improve the efficiency, safety and independence of individuals with mild cognitive disabilities. Our system is implemented on a combination of a Bluetooth sensor beacon that broadcasts GPS data, a GPRS-enabled cell-phone, and remote activity inference software. The system uses a novel inference ...

Attention! V1 Neurons Lining Up for Inspection

In this issue of Neuron, Roelfsema and Spekreijse report that macaque V1 neuron responses are correlated with target choice in a task requiring monkeys to attentively trace a line to plan a saccade. These results provide evidence that V1 is actively involved in the interpretation of visual stimuli.

Are Biosimilars Identical to the Reference Products?